Use of Photos and Imagery

Use of Photos and Imagery

Images, pictures, and other media depicting U.S. Africa Command personnel carrying out their official duties may be used by non-Federal entities in communication venues which are solely informational in nature, such as newspapers, news magazines, or other media that focus on reporting social or industry news, and are not directly or indirectly associated with a marketing, advertising, or a self-promoting activity (including company annual reports).

Photographs and imagery on the U.S. Africa Command website, unless otherwise noted, are in the public domain. Attribution of the source is always appreciated by the military photographer.

U.S. Africa Command imagery is provided without talent releases on any individual portrayed. Imagery is provided with the understanding that the U.S. Africa Command has no authority to waive the privacy rights of any individual depicted in government media and no exclusive rights to official records may be claimed by any organization or individual.

Commercial Use of Imagery
The use of DoD Personnel and Materiel in advertising, marketing or promotional material must be approved by the Department of Defense and meet the following guidelines:

Endorsement of a non-Federal entity, event, product, service or enterprise may be neither stated nor implied by DoD or DoD employees in their official capacities, including through use of their images. Additionally, titles, positions or organization names may not be used to suggest official endorsement or preferential treatment of any non-Federal entity, except in limited circumstances outlined in DoD Directive 5500.7-R. In all cases, Military Service-specific insignia must be removed from advertising, marketing or promotional material.

The use of Department of Defense still and/or motion imagery that includes people who can be personally identified in the image is not authorized, unless the requestor contacts the person(s) and obtains written permission for the use of their identifiable image.

DoD materiel such as aircraft, missiles, ships, and other hardware cannot be used in any company marketing or advertising campaign, if they incorporate distinctive U.S. military markings and/or other features that would connote DoD endorsement of the campaign. If still and/or motion imagery is to be used for commercial advertisement, the proposed ad layout with its accompanying copy must be approved by the Assistant Secretary of Defense for Public Affairs.